“We’re settlers son, we settle.”
What a great tag line for the commercial! You have got to love DIRECTTV’s approach to this commercial series. Let’s infuse a funny concept and theme together with a play on words to create some comedy for the viewers. Even the title “The Settlers” implies that they settle for less than they deserve. The concept works brilliantly on an emotional level.
“Working the land. Hoping for a fertile spring.”
By far one of the best lines in the commercial is “Working the land. Hoping for a fertile spring.” It is hard not to crack up while watching. This commercial is clever and witty and is a must watch, hence it is the “AD of the Week!”